Won silver award in Brief F – premium package for a special occasion in Southern Cross Packaging Awards 2014
University project
Done in year 2014
Illustrated and photographed by Tricia Ho.
BRIEF:
To create a premium package for any product of choice for a special occasion using Carta Solida (Spicers stock) with two embellishments.
PROBLEM:
Cookies packaging in paper material commonly recycles after consumption. During Chinese New Year, Chinese people like to decorate their house. However, Chinese likes to clean their house few days before CNY and creating a lantern decoration using red packet need time, but some of them may not have time to create lantern. Furthermore, lesser Chinese New Year packaging designed to have lantern decoration.
IDEA:
Since the product is pineapple tart, it will be the best to have a pineapple structure packaging. It will be good if the big packaging and inner packaging could reuse to decorate.
PAPER SPONSOR BY SPICERS:
Carta Solida 270gsm
It is ideal for high end packaging and have good hygienic properties, suitable for food packaging.
FINAL OUTCOME:
A big pineapple structure packaging and 6 inner packagings are created. Big packaging is in red colour which is the favourite colour for Chinese, whereas inner packaging is in yellow colour which represent flavour. The surface design is designed with plum blossom (represent spring) and lanterns hanging on the branches. The packaging can decorate as hanging lantern and can tie together to express longevity and unity which is a greeting for everyone.
